Branding / Brand Equity

It's easy to appreciate why there is confusion about the differences between visual or corporate identity along with branding and brand equity. That's where we come in.

While terms like corporate or visual identity comprise the visual elements that support a brand, such as a logo, corporate colors, or fonts, branding and brand equity are quite different.

With strong branding standards and practices in place, an organization can consistently leverage their corporate or visual identity toward the establishment of a strong brand equity position.

What this means, really, is that your clients recognize and know something about you before they ever make contact, and it's positive.

Testimonial

"Companies own their brand only in part. What they absolutely own is the ability to influence both their brand and brand equity position through a principled approach to identity, and consistency in their branding practices."

Lara Masse
Principal
Sphera Communications